Quick Take: Girls' Generation, "Paparazzi"
Hmm. If I were to sum up the song in one word, that would be it.
I've never thought SNSD put out the best music in k-pop or j-pop. But I've also never thought their music was generic. Unfortunately, that's how I'd describe this track. It sounds like something that any old pop group could put out. The now-obligatory dubstep breakdown doesn't help - they could have done without that section completely if you ask me.
Which isn't to say it's a bad song, because it's not, but rather that I've always thought that their music had a unique quality to it - that the songs were written for them and not for anyone else. And I don't hear that in this song. I think it'll work for them though - they've hit on everything that's hot in J-pop right now, and given it a Western flair that should please international audiences. But I do hope that they come up with something a little more unique for their follow-up singles and the eventual album.
The video's pretty. Not sure about the styling, but they're working the song and the choreo. The dance version in particular is a whole lotta hotness. I don't know what was going on in the intro though: first military drums over Ravel's Bolero, then "Singing In the Rain" - as the lead-up to an electro-pop track? #confused